RTA SCHOOL OF MEDIA
Over 60 years of prestigious graduates. Once known as the School of Radio and Television Arts, the RTA School of Media now has iconic representation that is defined in various outlets. -Design, Development, Motion
To create a strong high quality brand identity for Canada's most prestigious media education programs. Already well known throughout the industry, maintaining the brand equity was the main goal as the brand moved forward. The importance of the acronym, "RTA" needed to be in the name due to its value.
Months of designs, revisions, focus groups and testing were organized and held. The school was an installation at the university, this approach maintained overall standards allowing RTA to stand alone visually. Once established, the brand was able to translate on air, online and on paper.
Once introduced, the visual representation of the RTA School of Media was well received. Not only by current student and staff population, but members of alumni were pleased as well.